Routines

Your outbound playbook, on autopilot.

Draw your outbound once on a visual canvas. Norixia really executes the graph: waits are resumed by the scheduler, conditions are evaluated, and every run is logged step by step.

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Published
Test Publish
Trigger

Every weekday

Mon–Fri at 09:00

Source leads

Find 10 DTC brands

Up to 10 new leads · Apollo

Send an email

First email

80 words max, one insight

Wait

Wait 3 days

Business days only

Condition

Has replied?

The lead replied

Create a task

Book the demo

Offer 3 time slots

Follow-up

Bump

Polite, adds one new angle

Run #1042

RUNNING

    Last 1h

    3

    24h

    41

    Success

    98%

    Building blocks

    Nine steps to describe any playbook.

    Drag them from the palette, link the outputs, configure the selected step in the inspector. Save a draft, test it, publish.

    01

    Trigger

    Starts the routine: schedule, reply, new lead, bounce or manual.

    02

    Agent task

    Free instructions for an agent, with the model of your choice.

    03

    Source leads

    Apollo or the web, with an ICP in plain English plus filters.

    04

    Send an email

    A personal email written from your knowledge base.

    05

    Wait

    Minutes, hours or days. Business days only if you want.

    06

    Condition

    Branch on replies, opens, lead status or an AI yes/no question.

    07

    Follow-up

    Bump, value or breakup. Stops as soon as the lead replies.

    08

    Create a task

    Hand something to a human, with a due date.

    09

    End

    Close the run as a success or a failure.

    Conditions: Has repliedEmail openedLead status is…Reply classified as…Custom AI question {{lead.company}} {{lead.first_name}}

    Reply triage

    Branch on what the lead actually said.

    Replies are classified by the AI: interested, not now, not interested, unsubscribe, out of office. Route each one to the right next step automatically.

    • Interested → create a task to book the demo
    • Not now → wait 30 days, then follow up
    • Unsubscribe → suppressed, never contacted again
    app.norixia.com
    Reply triage routine on the canvas

    Run history

    Every run, every step, every token.

    A heatmap of runs, success rate over 7 days, runs in the last hour, day and week, and a table of runs with the detail of each step: duration, tools, tokens and cost.

    app.norixia.com
    Routine run history

    Settings

    Triggers you can read like a sentence.

    “Every week on Mon–Fri at 09:00”, “When a lead replies”, “When a lead is created”. Pick the agent, the model and the instructions. A step can always ask for approval, even on autopilot.

    app.norixia.com
    Routine settings with triggers and instructions

    Templates

    Start from a proven routine.

    TEMPLATE

    Daily prospecting

    Every weekday: find 10 new qualified leads, send a personal first email, then follow up after 3 business days without a reply.

    TEMPLATE

    Follow-up D+3

    Gently follow up with every lead who did not reply within 3 business days.

    TEMPLATE

    Reply triage

    When a lead replies: interested → book a meeting; not now → wait 30 days and follow up.

    TEMPLATE

    Backlink hunt

    Every Monday, find 5 sites in your niche and pitch them a guest post.

    TEMPLATE

    Blank routine

    Start from a trigger and draw your own playbook.

    Schedule a routine. Your agents work while you sleep.

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